![]() Focus your fundraising messaging around your cause, on-air, online, and in conversation with donors. “In the past, donors sought organizations to support, today they look for issue-based opportunities to give.”ĭon’t just talk about what you do and the services you provide, talk about why you do it: The importance of preserving our democracy by arming community members with factual information, educating our children, and supporting local musicians and culture. Fundraise Around Your MissionĪnother finding of the Lilly School research is that more and more donors are motivated to give because they identify with a cause. Talk with donors about how they can help in this rough patch, in ways that strengthen your organization. In contrast, where organizations pulled back from engaging with donors and having those relationship-building opportunities it was much more difficult to recover from a downturn.”Įngagement and transparency build trust. Continue to Engage Your Donorsįrom the Lilly School research: “We found during the great recession that many nonprofits that remained engaged with their donors, even those that were not in a position to give, found that when the economy recovered those donors often came back to those organizations. There are short- and longer-term things that we can do to put ourselves in the best possible position. ![]() We have innovated outside of ‘business as usual’ and come out stronger. But we have weathered significant changes in public media in the past, like when we built out corporate support programs for the first time and became experts in sustainer giving in recent decades. In this difficult environment, compounded by the potential of an impending recession, most nonprofits themselves are facing common issues:Īdd to the list for public media: declining broadcast consumption and an aging audience/donor base. Public radio has continued to receive more revenue from fewer donors consistently during the past three years, so we don’t anticipate a return to pre-FY20 trends.īased on the Lilly School research, economic decline for average households accounts for about half of the decrease in giving households, but declining trust in institutions is another major factor. Overall listening declined that year and the average gift per donor increased. Our own data bears this out as well: In FY20 we saw a big jump in net revenue per listening hour, according to Greater Public’s Benchmarks for Public Radio Fundraising. At a recent Greater Public webinar, Una Osili, Associate Dean for Research and International Programs, talked about how “dollars are up, but donors are down” across the non-profit sector: In 2000 66% of American households gave, and in 2018 only 50% of American households gave. nonprofits hit a record high in 2021, according to donor research conducted by the Indiana University Lilly Family School of Philanthropy. Why is this happening? Because we are no longer doing ‘business as usual.’ And we are not alone. And the number of new members may be declining. You may be experiencing membership or sponsorship revenue shortfalls at your organization, feeling uncertain about the future, and seeing proven techniques failing to produce the kind of results they used to. A truly extraordinary business result.We know that these are not easy times in public media. The project came in six months early and £80 million under budget. Such was the power of the alliance, the commercial success it delivered surpassed all anticipated levels of performance to set new benchmarks for the oil industry. Working in a unified team, individuals were freed to question conventional solutions to unlock previously untapped potential for innovation and co-operation. Focused on a common business goal, the alliance stepped away from 'business as usual' to transform a difficult project into an outstanding success.Ĭorporate alignment came through the sharing of risks and rewards under a 'gainshare' agreement, where company profits were tied to the project's financial outcome. Terry Knott and which some readers have said is 'as good as a gripping novel', relates in detail the formation of a pioneering alliance between BP and seven contracting companies. The book, written by leading oil industry writer Unique insights into a major business project The much acclaimed book No Business As Usual remains in demand from businesses around the world, as they endeavour to improve their performance in delivering capital projects.Īlthough the book uses as its central example the construction of a large oil and gas platform in the North Sea's Andrew field, the innovative contracting methods employed are relevant to all industries, as evidenced by the many types of companies and organisations that have learned from No Business As Usual since it was first published in 1996.
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